EDITORIAL & EVIDENCE STANDARDS
These standards govern Averidi's public analytics guidance: how evidence is distinguished from interpretation, when external sources are used, how synthetic examples are labeled, and how published material is maintained.
CORE PRINCIPLES
Separate observed evidence from interpretation, assumptions and estimates.
Use primary or authoritative sources when an external factual claim needs support.
Label synthetic examples so they cannot be mistaken for customer results.
Show material analytical limitations rather than hiding uncertainty.
Update guidance when a material method, source or business rule changes.
HOW THE STANDARD WORKS
Averidi does not treat a confident statement as evidence. When public guidance depends on an external factual or technical claim, the preferred reference is a primary source, standards body, government source or original technical documentation. Secondary sources are used only when they add necessary context.
Observed values, calculated results, assumptions and business interpretation are different things. Public guidance and analytical examples should keep those distinctions visible so a reader can tell what the data establishes and what requires judgment.
Illustrative figures and Example Work are labeled as synthetic when they are not real customer results. Synthetic examples demonstrate analytical reasoning or output structure; they are not testimonials, benchmarks or evidence of customer performance.
Where a guide materially relies on an external technical source, the article can display a Sources & further reading section with the publisher, source title and why it is relevant. A reference supports the specific concept it is attached to; its presence does not imply endorsement of Averidi.
Guidance should be updated when a material method, source, product capability or business rule changes. Published and updated dates remain visible on Insight articles. Material inaccuracies should be corrected rather than preserved for appearance of consistency.
Averidi's public guidance may link to a relevant Averidi service because readers may want help applying the method. That commercial path does not change the evidence standard: a service page is not used as proof of an external factual claim.
ANALYTICAL METHOD
The editorial standard governs what Averidi publishes. The Analytics Methodology explains how business-data work is defined, checked, validated and interpreted. Readers can inspect both rather than relying on a generic claim of expertise.